Stories are best told from the inside. We work with cross-functional teams within brands to map, thread, produce, test, and tell their distinct tales through purposeful campaigning.
Threading
The story map guides us to audience building, which leads us to define the message threads for each audience.
FULL FUNNEL PRODUCTION
There is no i in team, but there is in Win. While I serve to be the catalyst for the action plan we devise together, winning takes a collective commitment to the story map through which message threads derive the distinct topics.
Performance Visualization
Performance marketing can be defined differently for every business, simply because the OKRs and KPIs are distinct. We work with you to create an action and measurement plan that enable effortless understanding of what is working and what needs to be adjusted or deleted from the plan.
Imagine that!
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Mind the Gap
Amra Jaya WinquestGaps, I can only say from experience, are the symptoms that give you the insights on where to focus your efforts. To simplify, there are three forms of gaps that...
Mind the Gap
Amra Jaya WinquestGaps, I can only say from experience, are the symptoms that give you the insights on where to focus your efforts. To simplify, there are three forms of gaps that...
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What & Why
Amra Jaya WinquestTopic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...
What & Why
Amra Jaya WinquestTopic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...
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Do We Choose Our Title?
Amra Jaya WinquestIf you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.
Do We Choose Our Title?
Amra Jaya WinquestIf you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.